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Geecon Global

Case study · Charity · digital presence

Modernising Compassion UK’s Digital Presence with Contentful & Next.js

  • Contentful
  • Next.js
  • Multi-region publishing
  • API-driven architecture
Compassion UK
About the client

Compassion UK

Compassion UK is a leading child development charity, part of a global network working in over 25 countries to release children from poverty. With over 100,000 UK supporters, their ability to connect digitally is vital for fundraising, sponsorship management, and storytelling.

The challenge

Challenges Faced

  1. Slow content updates requiring developer support.

  2. Difficulty managing regional content between UK and Ireland.

  3. Limited flexibility for campaign-driven content.

  4. Performance issues affecting user experience and conversions.

  5. Need for a modern CMS solution to empower content teams, streamline cross-regional publishing, and deliver a faster, scalable website experience.

Our approach

Our Strategy

  1. Content Management Freedom

    • Content teams can now create, edit, and publish without developer intervention.
  2. Multi-Region Publishing

    • Enabled seamless updates across UK and Ireland sites.
  3. Performance Optimisation

    • Leveraged Next.js for fast load times and SEO-friendly architecture.
  4. API-Driven Architecture

    • Decoupled CMS structure ensures scalability and easy integration with other systems.
  5. Personalisation & Campaigns

    • Built modular components for flexible campaign and storytelling content.
Bespoke CRM connected to finance, marketing, portal and reportingBespoke CRMno per-user licenceFinanceMarketingCustomer portalReporting

Built with

  • Contentful
  • Next.js
  • Multi-region publishing
  • API-driven architecture
The impact

Transformational Results

  • Agile content publishing

    teams publish updates in minutes, not days.

  • Cross-region efficiency

    simplified workflows keep UK and Ireland sites aligned.

  • Faster performance

    enhanced speed boosts engagement and supporter conversions.

  • Future-proofed web platform

    scalable CMS + Next.js solution ready for new features and channels.

Why it matters

Compassion UK

Charity · digital presence

Geecon Global’s Contentful implementation empowered Compassion UK to modernise its digital presence, giving their teams flexibility and their supporters a seamless experience.

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