Business application development
White label software development, built for you to sell as your own
Software delivered under your brand, with your name on it and ours nowhere in sight — whether you are adding a product line or filling a gap in your delivery capacity.
The situation
You have the customers. The product is the gap.
White label work usually starts from one of two positions: a client relationship you cannot fully serve, or demand you cannot currently build for.
- Clients asking for something adjacent to what you already sell
- A pipeline larger than your development capacity
- A product idea with no team to build it
- Work turned away because it sits outside your specialism
- Reselling someone else's product on thin margin
- Needing to launch to a date rather than to available capacity
What it covers
How white label work is delivered
Your brand throughout
Your name, identity and domain across the product, documentation and any user-facing communication.
Multi-tenancy
Where you will sell to several customers, tenancy and data isolation designed in from the start rather than retrofitted.
Per-customer configuration
Branding, features and settings variable per client without maintaining a separate codebase for each.
Your deployment
Delivered into your cloud accounts and repositories, so the asset genuinely sits with you.
Documentation to resell against
Technical and user documentation written to be handed to your customers, not just to your developers.
Support arrangement
Second or third line behind your team, or a straight handover. Agreed before launch rather than after the first incident.
How we work
How an engagement runs
Agree the commercial shape
Ownership, licensing, confidentiality and how we appear — or do not — to your customers. Settled first, because everything else follows from it.
Define the product
What it does, who it is sold to and what has to be configurable per customer, which drives the architecture.
Build
Delivered in increments against your roadmap, so you can demonstrate and sell before it is finished.
Hand over or support
Transfer to your team with documentation and training, or continue behind them under an agreed arrangement.
Outcomes
What you are left with
- A product carrying your brand and no reference to us
- Source code and deployment in your own accounts
- The ability to serve customers you previously referred elsewhere
- Capacity that scales without permanent hires
- Documentation written to be given to your customers
- A support arrangement agreed before you need it
Platforms and tooling
What we build with
Application
- React
- Next.js
- .NET
- Node.js
- Java
- Python
Multi-tenant
- PostgreSQL
- SQL Server
- Redis
- Containerised deployment
Delivery
- Azure
- AWS
- Docker
- CI/CD
- Infrastructure as code
Named as platforms we work with, not as formal partnerships.
Common questions
Questions we are usually asked
Not unless you want it to. The product, its documentation and any user-facing material carry your brand. We work under NDA and are happy to remain entirely invisible to your customers.
That is agreed at the start and written down before work begins. In most white label arrangements you own the product outright; where a shared or licensed model suits both sides better, that is settled commercially rather than left ambiguous.
Yes, and that is common. We can take a self-contained component, add capacity to your team, or run delivery entirely — whichever fits how you already work.
That should always be possible, and it is a fair test of whether the arrangement is honest. Code sits in your repositories, deployment in your accounts, and documentation is written for a team that has not met us.
We can sit behind your team as second or third line, but customer-facing support normally stays with you — you own the relationship, and your customers should not encounter another company's name when something breaks.
NDA before anything commercially sensitive is discussed, so you can be specific about the opportunity rather than talking around it.
Talk to someone who has built this
Not a salesperson working from a form. Tell us what the problem looks like and someone who has delivered this kind of work will come back to you, usually within one working day.
Book a free consultationRelated
Where this usually connects
- Bespoke business applicationsSoftware shaped around how you work, when nothing off the shelf fits.
- Web application developmentBrowser-based applications for work that outgrew a spreadsheet.
- Application development and maintenanceBuilding it, then keeping it running and current.
- Software development for startupsA first product built to be extended rather than rewritten.
- APIs and microservicesConnecting platforms that were never designed to be connected.
- HostingManaged hosting for the systems we build and the ones you already run.