Our process
Rapid application development, without the code you throw away
Getting something usable in front of people quickly, built so that succeeding does not force a rewrite — because speed bought with disposable code is borrowed, not saved.
The situation
Fast, and then stuck
Rapid delivery is easy to achieve once. The difficulty is the second and third release, when the shortcuts taken to hit the first date start charging interest.
- A prototype that quietly became the production system
- Each new feature taking longer than the one before
- Changes that break things nobody expected them to touch
- No tests, so every release is a matter of nerve
- A demo built for a deadline now serving real customers
- A build that was fast to deliver and impossible to extend
What it covers
How we keep it fast without it becoming disposable
Ruthless scope
Establishing the smallest thing that genuinely tests the idea. This saves more time than any technical choice.
Proven foundations
Frameworks and patterns we have used before, so speed comes from familiarity rather than from cutting corners.
Automated deployment from day one
A reliable path to live from the first week, because releasing frequently is what makes iterating possible.
Tests where change concentrates
Not exhaustive coverage, which would defeat the purpose — tests around the parts that change most and cost most when wrong.
Explicit shortcuts
Where we do take one, it is written down as a known debt rather than discovered by whoever inherits it.
Real feedback
In front of actual users quickly, because their behaviour is the only reliable input to what to build next.
How we work
How it runs
Cut the scope
Work out what has to exist to learn something, and what is genuinely optional. Usually most of the list.
Build the walking skeleton
A thin path through the whole system, deployed and working, before adding depth anywhere.
Iterate with users
Short cycles with real feedback, changing direction on evidence rather than on the original plan.
Consolidate
Pay down the shortcuts that matter once the direction is settled, rather than pretending there were none.
Outcomes
What you are left with
- Something real in front of users in weeks
- Direction set by behaviour rather than by assumption
- A release process fast enough to keep iterating
- Foundations that survive the thing succeeding
- Shortcuts recorded rather than hidden
- The option to stop early with something usable
Common questions
Questions we are usually asked
It is cutting scope, which is a different thing. Speed should come from building less and from using familiar tools, not from skipping tests and deployment automation — those are what make the second release fast rather than slower than the first.
Not if the foundations are sound. What forces rebuilds is a prototype promoted to production without anyone deciding to promote it. Where we take a deliberate shortcut, it is recorded so the decision to keep or repay it is made knowingly.
Agile is how the work is organised; rapid development is a stance on scope and tooling. You can run a textbook agile process slowly, and plenty of organisations do.
That is a success, not a failure — it means the feedback loop worked. Short cycles exist so that changing direction costs a couple of weeks rather than the project.
No. Work with fixed regulatory scope, hard integration constraints or a safety case benefits from more up-front design. Rapid development suits situations where the main risk is building the wrong thing.
You do not avoid it, you manage it. Some debt is a rational trade for speed; the failure is taking it unknowingly and discovering it two years later. Ours is written down.
Talk to someone who has built this
Not a salesperson working from a form. Tell us what the problem looks like and someone who has delivered this kind of work will come back to you, usually within one working day.
Book a free consultationRelated
Where this usually connects
- Prototyping and specification writingDeciding what to build, and proving it before it is built.
- Agile software development methodologyHow we actually run delivery, and where we depart from the textbook.
- Working with usWhat an engagement looks like from first call to live system.
- Software development for startupsA first product built to be extended rather than rewritten.
- Web application developmentBrowser-based applications for work that outgrew a spreadsheet.
- Agile and DevOpsShorter release cycles and a build pipeline you can rely on.