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Geecon Global

Case study · Business community platform

B2B Growth Hub — A Growth Platform for a Community of Half a Million Businesses

  • Next.js & React
  • TypeScript
  • PostgreSQL & Prisma
  • Event-driven automation
  • AI growth assistant
  • React Native
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B2B Growth Hub
About the client

B2B Growth Hub

B2B Growth Hub is a global business growth platform serving a community of more than 500,000 businesses. It exists to take business owners from struggle to scale — connecting them with partners, suppliers and buyers, and giving them the systems, roadmaps and authority-building tools that growing businesses usually have to assemble for themselves.

Its members range from sole traders looking for their first ten customers to established companies expanding into new markets. Serving that range from one platform means the journey has to adapt to whoever is arriving, rather than presenting everyone with the same funnel.

The challenge

Challenges Faced

  1. A community of that size, with no single platform to serve it end to end.

  2. Three different audiences — buyers, suppliers and partners — each needing a different journey through the same site.

  3. A sales funnel run largely by hand: enquiries, qualification, follow-up and scheduling all requiring a person at each step.

  4. Lead data spread across inboxes and spreadsheets rather than held in a system of record.

  5. No self-service route, so growth in the community meant a matching growth in administration.

  6. A brand presence that did not reflect the scale of the network behind it.

Our approach

Our Strategy

  1. A new platform, built for three audiences

    • Rebuilt on Next.js and React with TypeScript throughout
    • Separate buyer, supplier and partner journeys sharing one platform and one account system
    • Adaptive onboarding that changes by role rather than presenting one generic funnel
    • Solutions, roadmap, ecosystem and resource areas built as first-class sections rather than static pages

  2. Accounts, and a real system of record

    • Server-side authentication with cookie-backed sessions, email verification and password reset
    • PostgreSQL via Prisma as the system of record, replacing browser-held state
    • Organisation profiles and role-aware dashboards
    • Transactional email tied to platform events rather than sent by hand

  3. Automating the funnel

    • An event bus emitting on sign-up, brief submission, quote issued, accepted and rejected
    • Subscribers that dispatch the right communication automatically at each stage
    • Rule-based matching between posted briefs and suitable suppliers
    • Quote building, acceptance and order creation handled in the platform rather than over email
    • Strategy call booking connected directly to the member calendar

  4. An AI layer over the journey

    • An AI growth assistant embedded in the platform to guide members to the right next step
    • Automated qualification and routing, so a person is involved where judgement is needed rather than at every step
    • Payment and notification flows connected into the same pipeline

  5. Mobile

    • A React Native application extending the platform to mobile
    • A shared services and API layer, so the app and the web platform work from the same data
Automation workflow loop: request enters, AI analyses, data moves through systems, automation executes, result appearsRequestentersAI analysisclassify · routeSystemsCRM · finance · opsAutomationexecutesExceptionto a personResultlogged

Built with

  • Next.js & React
  • TypeScript
  • PostgreSQL & Prisma
  • Event-driven automation
  • AI growth assistant
  • React Native
The impact

Transformational Results

  • Manual work across the sales funnel reduced by approximately 75%, on the client assessment — enquiry handling, qualification, follow-up and scheduling that previously needed a person at each stage now run automatically.

  • One platform serving buyers, suppliers and partners, instead of a single funnel that suited none of them well.

  • Member data held in a real database with server-side sessions, rather than in inboxes and spreadsheets.

  • A community that can grow without administration growing with it, which was the constraint on scale.

  • Self-service for the things members previously had to ask for — booking, briefs, quotes and account changes.

  • A brand presence that matches the size of the network behind it.

Why it matters

B2B Growth Hub

Business community platform

A community platform is judged by whether it still works at scale. Serving half a million businesses through processes that need a person at every step is not a growth platform — it is a bottleneck with a website in front of it. The work here was as much about sequencing as technology: simplify the journey, connect the systems, automate the predictable steps, and apply AI only where language or judgement genuinely helps. That order is why the automation held rather than becoming another system to maintain.

If your organisation is growing faster than the processes behind it, the constraint is usually the manual work between systems rather than the systems themselves. We would be glad to look at where yours actually goes.

Let’s build smarter together

Tell us what is not working

You will hear back from someone who has built this kind of system before — not a salesperson working from a form. Usually within one working day.

Book a free consultationContact us

Or call 020 3059 4506 · Mon–Sat, 9am–5.30pm